Grassroots Marketing

Comedian Mitch Hedberg used to joke that there was only one way he could get his first CD into the stores. Hedberg said, “The only way I could get my last CD into a store was to take one in there and leave it. ‘Sir, you forgot this!’ ‘No, I did not. That is for ‘sale’. Please alphabetize ‘it’.”

I felt a little like Hedberg on Saturday.

Maury C. Moose and The Forest Noel is available for pre-order through Barnes & Noble!

Just to make sure the shoppers at my local B&N were aware, I spent Saturday changing all of the “Search & Find” kiosks to show my book’s info.

Nothing like a little grassroots marketing.