Why I Think This Viral Blunder Might Have Been By Design

This ad by The Upper West went viral yesterday for this hilarious mistake of praising the wrong Los Angeles Basketball team for their playoff run.

The Clippers took the Oklahoma City Thunder to 6 games in the Western Conference Semifinals, the Lakers are coming off one of the worst seasons in franchise history.

How could the restaurant, and their ad agency (if they had one), make such a mistake?

I don’t think it was a mistake. The image of the ad blunder has gone viral. Countless Twitter accounts have tweeted about it and numerous blogs have posted about it – that’s pretty good reach for a local restaurant. Perhaps they are taking a play out of Amy’s Baking Company’s “any PR is good PR” book?

Checking their Twitter account, they haven’t even tweeted a correction. In fact, their one tweet on the matter is laughably bad:

@AMonFM @darrenrovell Wow. So many tweets. We don’t have a lot time for twitting–or much else. Being wholly focused on food and all. hashtag

— Upper West (@theUpperWest) May 22, 2014